PR Mar Coms

Sandoval Creative — Director, Public Relations

  • Strategic Campaigns & Planning
    • Planned, oversaw, and executed annual PR, media, and integrated marketing campaigns aligned with client strategic goals.
    • Developed PR roadmaps for financial institutions, hospitality/entertainment brands, and nonprofit organizations, incorporating data-driven measurement (AVE, impressions, domain authority).
    • Built and implemented crisis communication protocols, leadership visibility campaigns, and award submission strategies.
  • Media Relations & Coverage
    • Cultivated and maintained relationships with local, regional, and national media outlets, securing coverage in broadcast, print, and digital publications.
    • Generated consistent placements with top-tier media (Credit Union Times, Tucson Weekly, BizTucson, KVOA, KOLD, KGUN, Arizona Daily Star, CDC Gaming, 500 Nations).
    • Delivered monthly media recaps and reporting, demonstrating AVE and YOY increases in press reach and share of voice.
  • Brand Building & Content Development
    • Directed the development of press kits, media advisories, boilerplates, blog calendars, and social content grids to ensure consistent brand storytelling.
    • Produced creative multimedia assets including videos, infographics, bilingual articles, and merchandise-driven campaigns.
    • Guided leadership features, thought leadership articles, and human-interest stories to strengthen organizational visibility.
  • Community Engagement & Event PR
    • Designed and promoted high-profile community events such as the Tucson Tamal Festival, Casino Del Sol concerts, LovePup Family Fest, and Tucson Foodie partnerships.
    • Secured broadcast interviews, advance coverage, and day-of press for client-sponsored events, amplifying community impact and attendance.
    • Supported fundraising initiatives and nonprofit partnerships by aligning PR messaging with mission-driven goals.
  • Digital Strategy & Innovation
    • Managed integrated digital PR campaigns across social media, websites, newsletters, and paid placements.
    • Developed first-time campaigns including GivingTuesday initiatives and leadership visibility spotlights.
    • Leveraged AI, automation, and analytics tools to streamline media tracking, reporting, and PR workflow efficiency.
  • Leadership & Collaboration
    • Provided PR counsel to executive leadership teams, boards, and client stakeholders on positioning, messaging, and strategic opportunities.
    • Collaborated with creative, design, and digital departments to deliver cohesive campaigns with measurable outcomes.
    • Mentored junior team members and interns, fostering skill development in media pitching, writing, and reporting.

San Miguel High School — Director, Marketing & Communications

  • Established and executed annual marketing and communications plans, developed social media policies and guidelines, and ensured brand consistency across all media platforms.
  • Oversaw content and engagement strategies for social media channels and websites, increasing followers and views by up to 76%.
  • Leveraged event management expertise to identify, plan, and produce community events that strengthened business partnerships, boosted visibility, and supported fundraising initiatives.
  • Introduced AI and automation tools to streamline project management, improve team collaboration, and enhance organizational efficiency.

Aging Life Care Association — Marketing & Communications Manager

  • Planned, oversaw, and executed annual marketing and PR campaigns aligned with organizational strategic goals.
  • Developed and implemented comprehensive annual plans for marketing, sponsorship, and public relations.
  • Managed B2B and B2C efforts through integrated, data-driven digital campaigns, including social media, website development, email advocacy, fundraising initiatives (launched first GivingTuesday campaign), and paid media across social, search, and display platforms.
  • Maintained brand consistency across regional chapters and membership communications.
  • Achieved a 425% increase in national media coverage and grew social media presence by 65–87% year-over-year.
  • Created and launched new programming initiatives featuring video content, interactive boards, timelines, and a branded merchandise store.

Sun Corridor Inc. – Office & Special Projects Manager

  • Produced and managed large-scale conferences and special projects, including coordination of a 600-person annual conference.
  • Directed presentation development, logistics, and communications for the Executive Committee, Chairman’s Circle, Board of Directors, and corporate partners.
  • Supported the CEO in planning and executing all Board-related events and meetings, ensuring seamless operations and stakeholder engagement.

Harvard Club of France (Paris, France) – Club Coordinator

  • Organized and implemented virtual office systems as the association’s first paid staff member, including developing supporting office procedure documentation.
  • Assisted management and volunteer leadership in planning and producing all organizational events.
  • Created web-based systems for shared calendar coordination, improving collaboration and efficiency.
  • Managed databases, mailings, and membership records while aligning priorities and interests across a diverse community of academics and business leaders.

PR 21 – Account executive managing emerging web-based companies and initiatives