Sandoval Creative — Director, Public Relations
- Strategic Campaigns & Planning
- Planned, oversaw, and executed annual PR, media, and integrated marketing campaigns aligned with client strategic goals.
- Developed PR roadmaps for financial institutions, hospitality/entertainment brands, and nonprofit organizations, incorporating data-driven measurement (AVE, impressions, domain authority).
- Built and implemented crisis communication protocols, leadership visibility campaigns, and award submission strategies.
- Media Relations & Coverage
- Cultivated and maintained relationships with local, regional, and national media outlets, securing coverage in broadcast, print, and digital publications.
- Generated consistent placements with top-tier media (Credit Union Times, Tucson Weekly, BizTucson, KVOA, KOLD, KGUN, Arizona Daily Star, CDC Gaming, 500 Nations).
- Delivered monthly media recaps and reporting, demonstrating AVE and YOY increases in press reach and share of voice.
- Brand Building & Content Development
- Directed the development of press kits, media advisories, boilerplates, blog calendars, and social content grids to ensure consistent brand storytelling.
- Produced creative multimedia assets including videos, infographics, bilingual articles, and merchandise-driven campaigns.
- Guided leadership features, thought leadership articles, and human-interest stories to strengthen organizational visibility.
- Community Engagement & Event PR
- Designed and promoted high-profile community events such as the Tucson Tamal Festival, Casino Del Sol concerts, LovePup Family Fest, and Tucson Foodie partnerships.
- Secured broadcast interviews, advance coverage, and day-of press for client-sponsored events, amplifying community impact and attendance.
- Supported fundraising initiatives and nonprofit partnerships by aligning PR messaging with mission-driven goals.
- Digital Strategy & Innovation
- Managed integrated digital PR campaigns across social media, websites, newsletters, and paid placements.
- Developed first-time campaigns including GivingTuesday initiatives and leadership visibility spotlights.
- Leveraged AI, automation, and analytics tools to streamline media tracking, reporting, and PR workflow efficiency.
- Leadership & Collaboration
- Provided PR counsel to executive leadership teams, boards, and client stakeholders on positioning, messaging, and strategic opportunities.
- Collaborated with creative, design, and digital departments to deliver cohesive campaigns with measurable outcomes.
- Mentored junior team members and interns, fostering skill development in media pitching, writing, and reporting.
San Miguel High School — Director, Marketing & Communications
- Established and executed annual marketing and communications plans, developed social media policies and guidelines, and ensured brand consistency across all media platforms.
- Oversaw content and engagement strategies for social media channels and websites, increasing followers and views by up to 76%.
- Leveraged event management expertise to identify, plan, and produce community events that strengthened business partnerships, boosted visibility, and supported fundraising initiatives.
- Introduced AI and automation tools to streamline project management, improve team collaboration, and enhance organizational efficiency.
Aging Life Care Association — Marketing & Communications Manager
- Planned, oversaw, and executed annual marketing and PR campaigns aligned with organizational strategic goals.
- Developed and implemented comprehensive annual plans for marketing, sponsorship, and public relations.
- Managed B2B and B2C efforts through integrated, data-driven digital campaigns, including social media, website development, email advocacy, fundraising initiatives (launched first GivingTuesday campaign), and paid media across social, search, and display platforms.
- Maintained brand consistency across regional chapters and membership communications.
- Achieved a 425% increase in national media coverage and grew social media presence by 65–87% year-over-year.
- Created and launched new programming initiatives featuring video content, interactive boards, timelines, and a branded merchandise store.
Sun Corridor Inc. – Office & Special Projects Manager
- Produced and managed large-scale conferences and special projects, including coordination of a 600-person annual conference.
- Directed presentation development, logistics, and communications for the Executive Committee, Chairman’s Circle, Board of Directors, and corporate partners.
- Supported the CEO in planning and executing all Board-related events and meetings, ensuring seamless operations and stakeholder engagement.
Harvard Club of France (Paris, France) – Club Coordinator
- Organized and implemented virtual office systems as the association’s first paid staff member, including developing supporting office procedure documentation.
- Assisted management and volunteer leadership in planning and producing all organizational events.
- Created web-based systems for shared calendar coordination, improving collaboration and efficiency.
- Managed databases, mailings, and membership records while aligning priorities and interests across a diverse community of academics and business leaders.
PR 21 – Account executive managing emerging web-based companies and initiatives